Social media users declare "game over" after Lamar's bombastic halftime set.
"But I'm Doja—!" the star cuts in during the ad, which celebrates the brand's everyday customers.
SZA, Samuel L. Jackson, Serena Williams and Mustard all made cameos during the performance.
"Protect him from trouble & lead him toward understanding & respect for all people," Ye's wife wrote in part in a message Saturday night (Feb. 8).
The rapper's 12-minute performance included his Grammy-winning song "Not Like Us."
The star will join Kendrick Lamar on stage at Caesars Superdome midway through the big game.
Swift was shown on the stadium screen at the Superdome, seated next to Ice Spice.
The rapper celebrated ahead of the Chiefs-Eagles matchup on Feb. 9.
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"We can’t stop a deranged bigot from spewing hate filled, ignorant bile," the Friends star wrote, "but we CAN stop giving him a megaphone, Mr. Musk."