Ford brings artists Britt Nicole, Ivan Theva, One Common and Jillian Warman to the company's roster.
Also this week: a BrickHouse/SMP partnership, Hallwood appoints a new GM and bookers STG open up shop in Nashville.
Granados previously served as director of A&R at Warner Music México.
Higginson replaces outgoing digital chief Oana Ruxandra.
Also this week: Dreamcatcher's promotion team goes poof, SoundExchange hires a Hill person and Fantasy gets creative.
Ruxandra, who has been with Warner for eight of the past 10 years, led investments and partnerships in the digital, gaming, web3 and AI spaces.
Also this week: A new marketing chief at Beatport, Rumblefish makes some noise and ASM Global's got a new NOLA king.
Damashek succeeds Vic Trubowitch, who's moving to the streamer's product strategy team for artist expression.
The experienced financial executive will take over for Eric Levin, who announced his retirement earlier this year.
Also this week: HeadCount's next leader, new co-presidents at Spinnin’ Records and BBR Music Group beefs up its marketing department.