“It’s not just the TV special — content that brings you closer to your fans and community is an essential companion piece to the music,” says OBB Media founder/CEO Michael D. Ratner.
“There were several viral moments along the way that helped the song have more opportunities,” says Nashville Harbor exec Ryan Dokke of the track featuring Riley Green.
“Wicked, the film and the campaign, is just the biggest thing we’ve ever done,” says NBCUniversal president of music Mike Knobloch.
"'Beautifully Broken' is a reflection on his experiences with mental health and addiction, and the idea that winning comes from losing,” says BMG/BBR's Katie Kerkhover.
“We treated it like an album rollout, not just as a single,” says Interscope's Adrian Amodeo.
"The performance has opened a lot of doors already and we’re still seeing the impact in real time," says the band's manager Matt Sadie.
“It’s always critical, but especially so given the nature of this particular album, to get the chronology right for each moment," says Interscope Geffen A&M's Jason Sangerman.
“The music Sabrina makes is perfectly reflective of who she is as a person, and all the quirks and character are what give her such a strong musical identity,” says Island A&R Jackie Winkler.
“We fully embraced her vision, her plan, her ideas and helped her bring BRAT to life,” says Atlantic Records vp of marketing Marisa Aron.
“Every decision we made was around ‘thinking like a fan,’” says Elektra’s Thom Skarzynski. “Any mindset different from that was unacceptable as we rolled this out.”
