The music giant and Whitesell's WTSL will bring superstars commercial opportunities that give fans new ways to interact with their music.
The private equity firm says the all-in value of the company — which owns talent agency WME, marketing agency 160over90 and brand licensing agency IMG — is $25 billion.
The transaction values the WME owner at $13 billion.
"Together, we will be a $21+ billion live sports and entertainment powerhouse," says Vince McMahon, who remains executive chairman at WWE.
The firm will be backfilling positions, however, and the company won't be cutting travel, expenses or instituting broader spending cuts.
The company completed its acquisition of OpenBet in the quarter, paving the way for a new sports betting segment.
