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HomeDiageo

Diddy Settles Racism Lawsuit Against Diageo Over Tequila Partnership

16 January, 2024

The deal will end a case in which the rapper claimed the liquor maker "typecast" his DeLeón tequila brand and treated it poorly "because he is Black.”

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Diddy Wins First Victory in Legal Battle Over DeLeón Tequila

8 September, 2023

On Thursday, a judge struck down DeLeón maker Diageo's motions to either dismiss the case or have it resolved privately.

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Diddy Says Alcohol Giant Diageo Developed a Watermelon Flavor For His Tequila Brand Over His Protests

5 July, 2023

Newly-unsealed details in the rapper/entrepreneur's lawsuit include further allegations of disinvestment in his DeLeon tequila -- decisions he claims were tinged with racism.

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Booze Giant Diageo Slams Diddy’s Racism Accusations, Calls Lawsuit Over Tequila Brand A ‘Sham’

27 June, 2023

The company says the rapper turned a "garden-variety" business dispute into a "sham" by making "inflammatory" claims of racism.

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Diddy Sues Booze Giant for Allegedly Snubbing His Tequila Brand: ‘Tainted by Racial Prejudices’

31 May, 2023

In a strongly-worded lawsuit, Diddy says Diageo treated his DeLeon Tequila as a “Black brand” that could only be sold to "urban" consumers.

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