Spotify and other streaming companies were the standouts in a six-month period marred by tariff uncertainty.
Free Cover hosts live sessions with multi-generational Latin artists where they sing some of their biggest hits.
The new program will launch in Lagos, Nigeria, in August.
Other artist signings this round include Don Toliver, Zhu, J Hus and Patrick Mayberry.
The joint venture emerges as part of a broader trend in which music companies are teaming up with external investors to strengthen bids for music rights.
Upcoming Beatles' projects include the release of Sam Mendes' upcoming four-part biopic.
The label's head of sustainability, Dylan Siegler, calls the program "the most ambitious upcycling project ever undertaken in the artist merchandise space."
Aaron Egigian of the Segerstrom Center for the Arts will also be feted at the event.
Also this week: Quebec is leading a Francophone music surge on Spotify, and Oak View Group announces a name for Hamilton, Ontario's new arena.
Led by Spotify, the 20-company Billboard Global Music Index jumped 9.2% to a new high of 3,112.87.
