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NHL and Adidas Collaborate With Justin Bieber’s Drew House for 2024 All-Star Jersey Collection

14 January, 2024

They previously collaborated on a jersey for the Toronto Maple Leafs.

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Stand Back, The Stevie Nicks Barbie Is Out Tomorrow. Here’s How It Came Together

9 November, 2023

The limited edition doll — a partnership between the singer, Primary Wave and Mattel — is a “once in a lifetime situation” that’s lifting all areas of Nicks’ business.

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Why the Grateful Dead Teamed Up With a Little-Known Lower League English Football Club

31 October, 2023

The Dead merch machine has paired up with Forest Green Rovers, "a team that really follows Grateful Dead values," says the band's legacy manager.

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Spotify & FC Barcelona’s Partnership Scored Rosalía’s Streams a Global Boost

31 July, 2023

The streamer and leading European soccer club look ahead to the second year of the sponsorship deal following a "massive" first year.

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Squishmallows Happy Meal at McDonald’s Gets UMG Soundtrack

12 June, 2023

Curated playlists -- accessed via QR code -- will include songs by Empire of the Sun, Ciara, Bastille and X Ambassadors, among others.

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Ozuna & Coors Light Team Up to Release ‘Chill Conmigo’: Watch

17 April, 2023

The original song and video promotes good vibes with the beer brand’s Ritmo Chill campaign.

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Adidas Investigates After Ex-Workers Allege Kanye West Misconduct

26 November, 2022

An anonymous letter accused the company of knowing about Ye's problematic behavior and failing to protect employees.

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