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The Coca-Cola Company Launches Real Thing Records. In Partnership With UMG: See Who’s Signed

11 June, 2025

The label will focus on emerging talent from around the world.

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Anthony Kiedis and Live Nation Partner to Launch JOLENE Coffee Brand

12 May, 2025

Cold brew from a Red Hot Chili Pepper.

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Revlon Settles Lawsuit Claiming Staffers ‘Sabotaged’ Decades-Old Britney Spears Perfume Partnership

6 May, 2025

Revlon's Elizabeth Arden made millions selling Britney's fragrances for years, but went to court last year over claims that its own execs took her business to an upstart rival.

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Post Malone Joins Sony’s ‘For The Music’ Campaign: ‘I’ve Always Wanted the Music to Feel Personal’

9 April, 2025

The news comes just before Post Malone headlines Coachella's Sunday evening and embarks on his Big Ass Stadium Tour.

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How the Music-Branding Business Became a Billion-Dollar Industry

6 March, 2025

As Billboard brings back its first Branding Power Players list since 2019, partnerships with artists "are bigger than have ever been," says MAC Consulting's Marcie Allen.

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Actively Black and Shakur Estate Launch New Apparel Collection

19 December, 2024

Tupac X Actively Black will become available on Christmas Day.

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Why Beyoncé Got Mixed Up in the Whisky Business

30 October, 2024

Alcohol industry experts and leading entertainment lawyers say Bey's premium rye, SirDavis, is an extension of the marketing for her Cowboy Carter album.

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Luminate Launches New Tool to Measure Artists’ Influence for Brand Partnerships & More

8 October, 2024

Called Luminate Index, the tool provides "influence scores" for artists based on five key areas, including streaming and social media footprints and public awareness.

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Death, Skulls & Caffeine: Inside the Booming Business of Metal Band-Branded Coffee

17 July, 2024

From Cannibal Corpse to August Burns Red to GWAR, the heaviest bands in music are teaming up with an unexpected new partner: coffee brands.

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Spotify Wants to Connect Artists and Brands

21 February, 2024

The streaming service announced AUX, a new music advisory agency for companies like Coca-Cola on Wednesday

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