The new campaign is the latest addition to a long-running partnership between the brand and K-pop star.
We thought Monday, we thought Tuesday… apparently the lineup was stuck in drafts. Coachella has announced its 2023 lineup with Bad Bunny, BLACKPINK, and Frank Ocean tapped as headliners for Friday, Saturday, and Sunday, respectively. Also coming back to the desert for the first time since 2016
The concert marked the girl group's first performance at the arena since their VMAs debut in August.
The K-pop idol also talks to 'Mastermind' magazine about preparing for the girl group's ongoing world tour.
The BLACKPINK x Casetify collection drops later this month. This is how BLINKS can get priority access to the new collection.
The K-pop group's global trek is scheduled to kick off Oct. 15.
