One report puts the purchase price for the minority stake at $200 million.
The "old-school" label's first project is a mixtape-style compilation featuring Ernest, Chandler Walters and Cody Lohden, among others.
Sikarus, the label's first artist, will release his debut single, "Nonchalant."
Also this week: Sony Music Publishing UK appoints a vp of visual & media rights, two Parlophone vets launch a recrd label and much more.
Also this week: Muse Group adds three chiefs, Guitar Center hires a tech leader, Gracenote welcomes a CEO and Neon Coast lights up with an RCA Nashville veteran.
Culbertson will continue to oversee day-to-day operations, strategize on commercial tactics and expand the creative development of the label's roster.
Big Loud will provide country radio promotion and other support for the country superstar's releases.
