The label has inked a joint venture with Big Loud Rock, and has signed rock duo Girl Tones as its flagship act.
Newly-launched Big Loud Texas Publishing has hired music executive Lizzy Rector and signed singer-songwriter Timothy Allen.
With his golden ear and bold risk-taking, the country powerhouse's partner/CEO has helped mint stars like Morgan Wallen, Florida Georgia Line and HARDY.
Others honored during the awards show, held at Nashville's Ryman Auditorium, include Mae Estes and Rocky Block.
Aside from a trio of artists, the Nashville label's releases had previously gone through Stem and Amped.
Severance has signed flagship artist Dexter and the Moonrocks.
Gossett talks to Billboard about his first label deal and crafting his EP, No Better Time.
"I feel a responsibility to help get more of those Texas voices heard," Lambert said in a statement.
The label home of Morgan Wallen and HARDY talks strategy, including why it encourages artists to cut songs outside of traditional album cycles.
He is the recipient of the inaugural accolade following three rounds of voting by his peers.
