Baldridge also performed his new song "Rebel" during the event.
Kay will release a new song, "Cupid's a Cowgirl," on Feb. 21.
"'Beautifully Broken' is a reflection on his experiences with mental health and addiction, and the idea that winning comes from losing,” says BMG/BBR's Katie Kerkhover.
"I felt their passion and love for music when I met with them, and I knew I was home," Shelton said in a statement.
K. Michelle previously appeared on the album 'A Tribute to the Judds,' and has performed on the CMA Awards and during CMA Fest.
The new label, launched in partnership with Studio2Bee Entertainment, will be distributed by BBR Music Group/BMG Nashville.
James served as senior vp of promotion and Poole was senior director of A&R.
BBR Music Group dropped the country star, who has strongly denied allegations made in a prior lawsuit, after a second woman made sexual assault claims against him.
The label welcomed artists and executives to the event held May 11 at the Briarstone Country Club.
Strickland, who succeeds Rick Shedd in the position, previously served in executive roles at Warner Music Nashville and opened Marathon Talent in 2018.
