In announcing UMG's new partnership with YouTube to study the effects of AI, the label's chairman and CEO sounds both an encouraging, and cautious, note.
"The stakes are too high for a wait and see approach."
It's easy to create a fake Drake song these days. Can the music industry turn a threat into a new source of revenue?
Marks the first music creation company to back the HAC, which supports artists' rights in the age of AI.
CEO Kakul Srivastava talks Create, ethical AI, human-made samples and "creating music as its own joy."
"Fake Drake" and similar controversies have gotten most of the attention, but not all uses of artificial intelligence in music are cause for concern.
The company's AudioCraft consists of three different models that serve as competition to a similar tool released by Google in May.
Artificial intelligence "will rapidly be available to elevate the quality of the music," said CEO Denis Ladegaillerie while delivering midyear earnings.
Generative AI can now mimic the vocals of specific artists, and some songwriters are using it to better tailor their song pitches.
Catalog owners and estate administrators are turning to AI-driven tech to make music freshly available for remixes, samples or synch placements.
