Alcohol industry experts and leading entertainment lawyers say Bey's premium rye, SirDavis, is an extension of the marketing for her Cowboy Carter album.
The rapper stars in the first campaign for the alcohol brand.
Some small venue owners are noticing that younger audience’s alcohol consumption is dropping, impacting a key revenue stream.
The Bronx rapper's boozy whipped cream has sold over two million cans since launching in December 2021.
