The effort could become a staple environmentally-friendly initiative at the AEG-owned venue.
The company will also be booking and operating the new music venue at the development.
Factors including inflation, rising interest rates and increased competition were at the bottom of the company’s decision to sell its facilities management business.
The executive has taken over the role from Gary Gersh, who announced his departure last month.
Coca-Cola will continue to serve as the exclusive soft drink at AEG-owned properties in L.A. as well as festivals including Coachella and Stagecoach.
L.A. Live's plaza will be now be known as Peacock Place in a deal brokered by AEG Global Partnerships.
The companies had agreed to loosen Ticketmaster’s exclusivity requirements in a 2021 agreement that didn’t hold up for the Eras Tour.
After a messy, record-breaking onsale this week, Swift’s promoter says they were forced to work with the ticket giant.
While concert giants are bullish about the coming year, the rough economic climate puts emerging acts at a disadvantage.
Magrew will focus on new venue development, event marketing, strategic partnerships, ticket inventory management and more in his new role.
