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Home10k projects

The Rise of Elliot Grainge: A Brief Career Timeline of Atlantic Music Group’s Incoming CEO

19 August, 2024

Tracing the rapid ascent of the 30-year-old record executive (and son of UMG’s Lucian Grainge), from his early entrepreneurial ventures to his industry-shaking new role. 

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A New Era: Inside Warner Music Group As Elliot Grainge Prepares to Take Charge of Atlantic

14 August, 2024

Elliot Grainge, who has publicly criticized major labels, will now helm Atlantic Music Group. Those who have worked with him predict how that change may go.

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The 10 Biggest Music Business Deals of 2023

29 December, 2023

The year saw K-pop companies making mega moves on a global scale, while the catalog market remained hot.

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Warner Music and Elliot Grainge’s 10K Projects Strike Joint Venture

5 September, 2023

10K moves from Universal Music Group, and will become a standalone label.

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