Billboard at SXSW 2023: Where to Find Our Staffers & Events This Week

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Billboard is returning to SXSW in Austin this year for three nights of star-studded concerts, an interactive content house and a plethora of panel discussions featuring musicians, music industry leaders and Billboard staff members.

Panels kick off Monday (March 13), while three Billboard Presents The Stage at SXSW concerts are slated to follow later in the week. On Thursday (March 16), rapper and singer Lil Yachty will usher in the trio of shows with opening acts Lola Brooke and Armani White (presented by Doritos), followed by Feid and Eladio Carrión on Friday (presented by Samsung Galaxy) and Kx5 (Kaskade and deadmau5) on Sunday (presented by Carnival).

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Below is a list of where to find Billboard staffers and events at SXSW this week.

Monday, March 13

The Influence of Latin Music on Global Touring
11:30 a.m. – 12:30 p.m. CT | Austin Convention Center, Room 18AB
Billboard‘s senior Latin writer Griselda Flores will moderate a panel examining the impact that emerging and heritage Latin artists will have on the future of global touring. More info.

The Power of Connection with Emerging Technologies
4 – 5 p.m. CT | Empire, 607 East 7th Street, Austin
Billboard‘s senior director of touring/live entertainment Dave Brooks will moderate a panel with Dentity CEO Jefferey Schwartz, Rebecca Thorne of See Tickets, Stephen Chilton of Psyko Steve Presents and Dani Slocki of vSpace to discuss innovations in technology and how that relates to Web3, ticketing, access, Identity verification, fan appreciation, fan clubs, consumer engagement and more.

Tuesday, March 14

The Neighbors Have Money For You: Neighboring Rights Now
1 – 2:30 p.m. CT | Parkside, 301 E. 6th St, Austin
Billboard‘s deputy editorial director Rob Levine will host a panel of presenters to discuss neighboring rights and explain the different revenue sources and options rightsholders have to collect royalties. More info.

What to know: Royalties, Rights and Recording Artists
2 – 3:30 p.m. CT | Courtyard Marriott, Rio Grande Ballroom, 300 E. 4th St, Austin
Billboard‘s chief brand officer Dana Droppo will moderate a panel with SAG-AFTRA and top recording artists to discuss how the union can help artists protect themselves and what tools are available to help ensure a long-term career. This event will also be available online. More info.

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Wednesday, March 15

Rebuilding the Touring Industry from Scratch
2:30 – 3:30 p.m. CT | Austin Convention Center, Room 17AB
Billboard‘s special features/power lists editor Taylor Mims will moderate a panel examining how the key players in the touring industry have rebounded from the ruins of COVID over the past two years. More info.

Featured Session: How Music, Entrepreneurship, & Independence Intersect
2:30 – 3:30 p.m. CT | Austin Convention Center, Room 16AB
Billboard‘s R&B/hip-hop reporter Heran Mamo will moderate a panel on the steps needed to build a successful entertainment company that transcends cultural boundaries. This event will also be available online. More info.

Thursday, March 16

Featured Speaker: Music Publishing in the New Songwriter Economy
11:30am – 12:30 p.m. CT | Austin Convention Center, Room 16AB
Billboard‘s editorial director Hannah Karp will discuss the future of music publishing and the new songwriter economy. This event will also be available online. More info.

How Global Collecting Societies Change Publishing
2:30 – 3:30 p.m. CT | Austin Convention Center, Room 17AB
Billboard‘s deputy editorial director Rob Levine will discuss how the rise of globalized collecting societies will affect the publishing business and the songwriters who depend on it. More info.

The Creator Boom: How the Industry Can Transform
2:30 – 3:30 p.m. CT | Austin Convention Center, Room 18CD
Billboard‘s music publishing reporter Kristin Robinson will moderate a panel discussing the rise of AI music companies and music creation tools, as well as DIY distribution services that are enabling bedroom creators — and how both creators and the industry are transforming to keep pace with this new creator paradigm. More info.

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Welcome to the Machine: Art in the Age of A.I.
4 – 5 p.m. CT | Austin Convention Center, Room 12AB
Billboard‘s deputy editorial director Rob Levine will also discuss the future of artificial intelligence in the music business and how “functional music” can be used to help listeners study or sleep. More info.

Billboard Presents The Stage at SXSW: Lil Yachty
7 p.m. CT | Moody Amphitheater at Waterloo Park, 1401 Trinity St., Austin
Presented by Doritos, rapper and singer Lil Yachty will perform with opening performances by Lola Brooke and Armani White. Buy tickets here.

Doritos After Dark at Billboard House
10:30 p.m. – 1:30 a.m. CT | 800 Congress, Austin
Doritos will be taking over the Billboard House for a late-night, one-night-only dining experience featuring an all-vinyl set by DJ Pee .Wee (Anderson .Paak). The experience will be available to SXSW badge holders on a first-come-first-served basis. More info.

Friday, March 17

Billboard Presents The Stage at SXSW: Feid and Eladio Carrión
7 p.m. CT | Moody Amphitheater at Waterloo Park, 1401 Trinity St., Austin, TX
Presented by Samsung Galaxy, Latin superstars Feid and Eladio Carrión will perform. Buy tickets here.

Saturday, March 18

Billboard Presents The Stage at SXSW: Kx5 (KasKade and deadmau5)
7 p.m. CT | Moody Amphitheater at Waterloo Park, 1401 Trinity St., Austin, TX
Presented by Carnival, electronic dance titans Kx5 (Kaskade and deadmau5) will perform. Buy tickets here.

Billboard’s parent company PMC is the largest shareholder of SXSW and its brands are official media partners of SXSW.

Chris Eggertsen

Billboard