BandLab Technologies and UMG Strike ‘Strategic’ AI Partnership

SINGAPORE — BandLab Technologies has pledged to engage responsibly and ethically with AI, part of a “strategic collaboration” with Universal Music Group.

Announced today (Oct. 18), Singapore-based BandLab becomes the first music creation platform to throw its support behind the Human Artistry Campaign (HAC), a global coalition devoted to ensuring fair and safe play with AI technologies.

“As the digital landscape of music continues to evolve,” reads a joint statement, “this collaboration is designed to be a beacon of innovation and ethical practice in the industry and heralds a new era where artists are supported and celebrated at every stage of their creative journey.”

Led by CEO Meng Ru Kuok, BandLab Technologies operates the largest social music creation platform, BandLab. Among the service’s breakouts is Houston artist d4vd (pronounced “David”), who, in July 2022 as a 17-year-old, released “Romantic Homicide,” a track he had made using BandLab. After going viral on TikTok, the song entered the Billboard Hot 100 (peaking at No. 45) as d4vd signed to Darkroom/Interscope. He’s one of a growing number of BandLab users who’ve developed deeper ties with UMG.

“We welcome BandLab’s commitment to an ethical approach to AI through their accessible technology, tools and platform,” comments Lucian Grainge, chairman & CEO, Universal Music Group, in a statement. “We are excited to add BandLab Technologies to a growing list of UMG partners whose responsible and innovative AI will benefit the creative community.”

Further to Grainge’s comments, Michael Nash, executive VP and chief digital officer at UMG, points to an expanding relationship with BandLab, noting “they are an excellent partner that is compelling for us on multiple fronts.”

BandLab Technologies’ assets are grouped under the holding company of Caldecott Music Group, for which Meng serves as CEO and founder. ““BandLab Technologies and our wider Caldecott Music Group network is steadfast in its respect for artists’ rights,” he comments in a statement, “and the infinite potential of AI in music creation and we believe our millions of users around the world share in this commitment and excitement.”

Meng showed his support in August at Ai4, an AI conference in Las Vegas, by way of the presentation “Augmenting the Artist: How AI is Redefining Music Creation and Innovation.” During that session, he discussed the importance of ethical AI training and development and showcased the company’s AI music idea generator tool SongStarter.

New technologies promise “unbelievable possibilities to break down more barriers for creators,” he notes, but “it’s essential that artists’ and songwriters’ rights be fully respected and protected to give these future generations a chance of success.”

The Human Artistry Campaign was announced during South by Southwest in March along with a series of seven key principles for protecting artists in the age of AI. More than 150 industry organizations and businesses have signed up.

UMG’s AI collaboration with BandLab follows separate arrangements forged with Endel and YouTube.

This “first of its kind” strategic partnership with BandLab Technologies, say reps for UMG, align the “two organizations to promote responsible AI practices and pro-creator standards, as well as enabling new opportunities for artists.”