Apple Music Unveils a Standalone Classical App

Apple Music is ready for its long-awaited dive into classical music, with a standalone app. Announced Thursday (March 9), Apple Music Classical is pitched as the “ultimate classical experience,” and is said to be years in the making.

The app will invite classical fans to stream hundreds of curated playlists and thousands of exclusive albums, plus view exclusive artworks and digital portraits, browse composer biographies, editorial notes and more. AMC launches on March 28 but is available to “pre-order” now in the App Store.

Apple Music subscribers will be able download and use Apple Music Classical at no additional cost to their plan. While it’ll be a standalone app, only Apple Music subscribers will have access to it.

Related

At launch, the service will boast the world’s “largest classical music catalog” with over 5 million tracks and works from new releases to recognized masterpieces, according to a statement.

The app’s search engine can locate recordings by composer, work, conductor, and even catalog number, and audiophiles will be rewarded with “thousands” of recordings rendered in immersive spatial audio.

Apple’s full-on plunge into classical follows the tech giant’s acquisition of Primephonic, the Netherlands-based classical music streaming service, in a deal announced back in Aug. 30, 2021, a precursor to the launch of a dedicated experience for classical music fans, which was tentatively planned for 2022.

“We love and have a deep respect for classical music, and Primephonic has become a fan favorite for classical enthusiasts,” Oliver Schusser, Apple’s vice president of Apple Music and Beats, said at the time. “Together, we’re bringing great new classical features to Apple Music, and in the near future, we’ll deliver a dedicated classical experience that will truly be the best in the world.”

That dedicated classical experience is set to go live later this month everywhere where Apple Music is offered, with the exception of China, Japan, Korea and Taiwan; those regions will follow at an unspecified date, reads a corporate statement. Also coming soon is Apple Music Classical for Android.

The app will be available for all iPhone models running iOS 15.4 or later.

Lars Brandle

Billboard