Another Planet Entertainment to Open Music Venue Channel 24 in Sacramento

Another Planet Entertainment is opening a new 2,150-capacity venue in Sacramento in early 2025, company president of concerts & festivals Allen Scott announced today (March 20), establishing a foothold in one of California’s fastest-growing metro markets.

Named Channel 24 because of both its proximity to the Sacramento and American rivers, and its location on 24th Street in the capital city’s midtown region, the two-level theater and club will feature a main music room with a general admission floor and a reserved seat balcony serviced by multiple bars and a central kitchen, plus a VIP area and upstairs open-air patio. The building will also house several Another Planet Entertainment offices, including Channel 24’s operational team.

Channel 24 is the first music property to be designed and built from scratch by North America’s largest independent concert promoter Another Planet, which last year opened the Bellwether in Los Angeles in partnership with Teragram and Moroccan Lounge owner Michael Swier after extensive renovations. Another Planet Entertainment’s West Coast roster also includes the Greek Theatre in Berkeley; the Fox Theater in Oakland; the historic Bill Graham Civic Auditorium, The Independent and Castro Theatres in San Francisco; and Lake Tahoe Outdoor Arena at Harveys in Nevada.

Scott tells Billboard that his company had been looking to expand into Sacramento for more than a decade. A 2023 report issued by city officials titled the Sacramento Music Census found that the city “was in need of more live music performance venues” and was regularly missing out on mid-tier acts touring between the Bay Area and Nevada markets, including Las Vegas, Reno and Lake Tahoe.

“Over the years we’ve gotten many requests from artists interested in playing in Sacramento, but the venue options have been pretty limited,” Scott says, noting interest in the region really spiked with the 2016 opening of the Golden 1 Center, the home arena of the NBA’s Sacramento Kings.

Channel 24 sits on the site of a former warehouse, with Scott noting that talks about buying and building on the site began prior to the pandemic.

“It’s been an almost 10-year process,” he says. “From searching for the right location to working closely with the city on the right design and build, we’re excited to reveal what we’ve been working on and we are confident that Channel 24 is going to be a great addition to the Sacramento music community.”