Anheuser-Busch CEO Responds to Bud Light Boycott: ‘We Are In the Business of Bringing People Together’
As conservative country stars such as John Rich and Travis Tritt continue their calls for a boycott of Bud Light, Anheuser-Busch CEO Brendan Whitworth has responded to the ongoing controversy on Friday (April 14).
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In a statement posted to the company’s official Instagram page and Twitter account, Whitworth said that he felt a responsibility toward making sure “every consumer feels proud of the beer we brew,” pointing to Anheuser-Busch’s history of support for “our communities, military, first responders, sports fans and hard-working Americans everywhere.”
In regards to the ongoing backlash, Whitworth clarified the company’s objectives as a brand: “We never intended to be part of a discussion that divides people,” he wrote. “We are in the business of bringing people together over a beer.”
Conservative backlash to the brand began when transgender influencer Dylan Mulvaney participated in a branded partnership with Bud Light, advertising its Easy Carry Contest across her social media accounts, in which she thanked the company for sending her a can of the beer with her face emblazoned on the side.
In response to Mulvaney’s video, artists including Kid Rock and Ted Nugent began speaking out against the brand, with Tritt and Rich starting their own respective boycotts of all Anheuser-Busch products.
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Whitworth never directly referenced Mulvaney, Tritt, Rich, or the boycotts themselves in his statement. Instead, he focused on “the importance of accountability and the values upon which America was founded: freedom, hard work and respect for one another,” while also adding that he as CEO would focus more on “protecting [Anheuser-Busch’s] remarkable history and heritage.”
Closing his official statement, Whitworth said that he would “continue to work tirelessly to bring great beers to consumers across the nation.”
Check out Brendan Whitworth’s full statement below.
Stephen Daw
Billboard
