Oasis to Launch Pop-Up Merch Stores Alongside Reunion Tour Dates in U.K. & Ireland
Oasis has announced a series of pop-up stores for fans to purchase merchandise for its hotly anticipated reunion tour, which kicks off on July 4 in Cardiff, Wales.
The official Oasis Live ‘25 Fan Stores will launch nationwide throughout the U.K. and Ireland, giving fans the opportunity to purchase merchandise ahead of the shows. The first space will open in Manchester on June 20 until July 27, with stores in Cardiff, London, Edinburgh, Dublin and Birmingham set to be announced in due course. Locations for each are to be confirmed in the coming days; there is currently no confirmation if the band will open similar pop-up stores for their other dates later this summer.
Fans will be able to access a range of official tour merchandise, including exclusive brand collaborations, limited-edition products and items exclusive to the Live ‘25 Fan Stores. The band’s web store will also begin stocking official tour merchandise later this week, with details set to be confirmed imminently.
In November 2024, it was announced that Oasis had selected Warner Music Group’s merchandise and fan-experience division WMX as the official partner for their Live ‘25 reunion tour. In May, Amazon also launched its own exclusive range of Oasis merch, including a reproduction of a T-shirt from the band’s Knebworth shows in 1996.
They’re not the first to announce pop-up shops to meet fans’ demand for merchandise. Last week, Dua Lipa announced an pop-up in London ahead of her sold-out shows at Wembley Stadium (June 20, 21), and Tyler, the Creator, Harry Styles and more have all tapped into the lucrative merchandise market with dedicated stores for fans on tour stops in recent years.
In August 2024, it was announced that Noel and Liam Gallagher would reunite as Oasis to play a series of concerts, their first since 2009. The band is set to play a run of 41 shows across the U.K. and Ireland, North America, Latin America, Asia and Australia throughout 2025.
While details on the shows remain under wraps, Liam has used his social media profiles to tease fans with insider info. When he joined rehearsals in early June, Liam said the band sound “F–king FILTHY,” and that new drummer Joey Waronker was a “special” addition to the lineup.
It is thought that Waronker will join former Oasis members Andy Bell (bass), Gem Archer (guitar), Paul “Bonehead” Arthurs (guitar) alongside Noel and Liam at the shows.
Thomas Smith
Billboard